In the content race it seems as though many companies are throwing out new material just for content’s sake without fully understanding how to make that content work for their brand. In fact, some brands are pushing out multiple content pieces daily over a variety of platforms such as blogs to the main website, Twitter tweets, Pinterest pins, Facebook status updates, Instagram pics, and more. But true content marketing involves more finesse; otherwise, all that hard work may be wasted.
Effective content marketing should actively engage your audience and help to achieve overall business goals. Marketers are pushing out so much information that they are actually bombarding consumers and are taking the risk of having their content marketing being grouped with all the rest of the junk mail out there – straight into the virtual trash bin. Lesson #1 – more content doesn’t equal better content.
We need to go…
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